We all aim to reach a superior customer experience that will make our customers loyal in the long run.
Steve Jobs put it exquisitely:
“Get closer than ever to your customers.
So close, in fact, that you tell them what they need
well before they realise it themselves.”
The key to this, as Jobs put it, is to go one step further and always live up to expectations. To achieve this effect, you will be guided step by step through the Customer First model.